Soyoon Kim, Ph.D.
- Assistant Professor
- Advisory member of the Center for Communication, Culture, & Change
Dr. Kim's interest in cancer research centers on examining the individual- and community-level factors that influence cancer prevention efforts to reduce cancer disparities among underserved populations. Specifically, her focus is on designing and evaluating intervention messages and channel strategies that are tailored to the psychosocial and behavioral attributes of target individuals while considering contextual barriers that may also critically influence their health choices and outcomes, including neighborhood structures (e.g., demographic and socioeconomic compositions, access to healthcare facilities) and social capital (e.g., social network, support, and information flow) within the communities in which the individuals live and interact with others.